Before I started using the Internet to market my network marketing business, I used to just market it anywhere to anybody who’s willing to listen to what I have to share. Grocery stores, bakery shops, public libraries have become my frequent “hang out” places. I also brought the “Success” magazine that has the company and its top marketers profiled in it as my marketing arsenal.
My prospecting conversation in these public places normally went like this:
Me: Hi, How are you? I’m Mutiara, what’s your name?
Prospect: (Pause for about 5 seconds while looking at me with a strange look) Fine…
Me: What do you do?
Prospect: (still looking at me with a strange look) umm…I’m a waiter
Me: (thinking…YES!!! this fits the “profile” of a good recruit – looked and sound underpaid and unhappy with their job situations) How do you like your job?
Prospect: (still looking at me with a strange look) umm…it’s okay..it pays the bills I guess…
Me: (yess…I hit a jackpot here) (while showing one page in the “Success” magazine on my company top recruit of the month) Have you heard about this company? This is the guy that has 250k income last year…isn’t that great?
Prospect: (still looking at me with a strange look and didn’t show any interests at all) yeah?
Me: Well, would you be interested in something like this?
Prospect: I don’t know…what’s this?
Me: Our company is always on the lookout for bright, self motivated and self started people to help us expand our business! And I think you can help us!
Prospect: Is this MLM?
Me: Um…yes..and we will provide the training necessary for you to be successful!
Prospect: Naa….I know about MLM…it didn’t work out for me…sorry…I gotta go…
Me: Can I have your contact info so that I can follow up with you?
Prospect: No, I’m fine….(while leaving)
———- OR —————– (after I said: we will provide the training necessary for you to be successful!)
Prospect: I’m not good at selling…
Me: Don’t worry, we’re not selling anything. We’re just sharing the good news about our “X” widget to other people, and plus the training will help you get started. Our training is once a week…in fact, there’s one coming up this week on Tuesday @7pm. You can come to check it out!
Prospect: I’m not sure if I can.
Me: That’s fine…I can pick you up if you’d like….
Prospect: okay I guess….
Can you see what’s wrong in this prospecting method? Would you want to be me in that situation?
Don’t worry if you can’t see what’s wrong with this prospecting method. After all, this method is what’s always been taught in most network marketing meetings or trainings that I’ve ever been to.
I wasn’t able to see what’s wrong with this prospecting method either until I read the “7 Great Lies of Network Marketing” by Ann Sieg. I just knew that after prospecting with the above method numerous times with very little to no results to show, I had to find another way to prospect. So, in my quest for a better way to prospect for my network marketing business, I ran across Ann Sieg’s the “7 Great Lies of Network Marketing” online. The title was so controversial that I had to donwload it to know what this book is all about! After reading the book over and over again, a sense of relief dawned on me. I love the concept of earning residual income through the Network Marketing business but I don’t like the prospecting method that I have been taught to do. Love the business, don’t like the prospecting! What am I to do to succeed? For me, this e book was such an eye opener! After reading it, it made me realize that I have been going about marketing my Network Marketing Business the wrong way. The book pretty much counters the 7 beliefs of the traditional network marketing that have been taught all across the industry.
In my next posts I will go over 4 out of the 7 beliefs that Ann goes over in her book in more details, since these 4 really hit home for me. I rank them from the worst to the bad 
#1: Everyone is your prospect
#2: Anyone can do this
#3: This really is not sales. We just share products with people!
#4: We have the best product ever!
Till later!
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