There are many internet marketing tools on the market these days. They usually promote they deliver 100%, but do they?
Six Important Online Business Principles
1) Preselling
What’s preselling?
“Pre-selling is not about hard-selling your product, it’s about becoming an expert in the eyes of your visitor by delivering this great information. Once done, you can make some money.
In order for you to sell your products or services online, you need to establish your own position your friendly adviser position.
If someone tells you, “you should buy “xyz” product, it’s good and great, blah blah blah…
You probably get turned off immediately.
On the other hand, if I later come to you and present myself as a knowledgeable expert in the field of your concern (or niche in today’s Internet Marketing terminology), will you listen to me before you consider purchasing the product/ service? Yes, you most likely will.
The concept of preselling is in the works here. Got it? Great!
Preselling creates an “open-to-buy” frame of reference in your potential buyers’ mind, so when you offer your products/ services, they will more inclined to purchase from you or on your recommendations.
What criteria do you need in order to make your preselling work?
That’s where you need a “Value Preselling Proposition”. You need to establish your value proposition – e.g. where you coming from and what sort of experience you have in order to advise your customers/ clients to act the way you want them to.
That’s preselling.
Simply, preselling is sort of the same as marketing, but it’s more than marketing. Preselling warms up your customers and increases your conversion.
The key idea for you to take away is this: preselling creates an “open-to-buy” mindset.
Whatever you do to make your visitors get comfortable with you, before even getting you to order is a presell.
The very least you need to build successful online (or even offine business) is that you need to create an open to buy mind set from your visitors, so that when they are ready to buy, they will not hesitate to fill out the order form.
2) Keyword Focused Page (KWFP)
What’s a keyword focused page? A KWFP is no other than just a web page full of value rich content which is focused on a particular topic.
For example, if the keyword is “Preselling”, then KWFP may be something like “preselling techniques”, “preselling strategies”, “How to perform preselling to visitors” so and so forth.
After you research your keywords, creating your content will be easier.
The objective of KWFP is that, you deliver high value content to your visitors so that your potential customers are pulled to your site naturally through the Search Engine. People will like your content and yourself.
If you want a good keyword research software, you may download one here for free.
Got the concept? Great.
Let’s move on…
Once you get your many KWFP(s) gathered, you will obtain your very own topic, so focused that we call it a “Niche Website”. This kind of website is very powerful in the eyes of Search Engine because it’s so focused to solve a particular topic (keyword words).
Hence, we should think “niche” before going into KWFP.
3) Niche
If I were to define what a niche is, I would say that a niche is a general area of interest, a hobby, a passion or stuff people do. It can be a big niche like health, self improvement, earning money online, etc.
A narrow niche can be “scuba diving”.
A market is a group of people who share similar traits and have common needs. E.g. people who drive, people who need to buy a house.
Now a lot of people get confused right at this point. A niche and a market are NOT the same thing.
Niche can be defined a particular market or people that have relatively similar kind of habits, likes or dislikes, he or she actions in similar manner and they have similar purchasing habit. That’s how I would define a niche. They will buy your niche/ specially tailored products on your online with similar kind of mindset. Doing business in your niche market is important for small business individuals like you and me, because we as small business owners are limited by the constraints in our resources (time, energy and money!)
We can’t apply Amazon business model as our business model. However, we can compete with Amazon in a sub-niche how to create a profitable scuba diving business.
Do you see how you can use niche-marketing concept for yourself?
We need to focus in a particular market in order to create our own “niche” products.
eBay was originated with the concept of flee market, but turned out to be a conglomerate.
People selling 1-2 dollars items are earning big bucks right now. How? By going international! I won’t quote tons and tons of valid examples here. They are not relevant to you.
What you need to know is this: eBay itself contains a lot of different niches. All you need to do is to narrow down a particular niche to see how you can monetize the crowd by tailoring products to their needs.
People call this “Niche Marketing”.
To summarize, think of a market, go deep to find a niche within that market, then monetize. There you have it – the 3 steps to online profits. Of course, you need to research and do some work before you can reach optimum Monetization.
4) Content -> Traffic -> Presell -> Monetarization
Offline is about location, location and location. Online is about information. It all begins with your unique content. Either you speak fluently, or you simply write valuable content to move people. You need to keep in mind. Following this to a T, you will beat your competition, every time. Good valuable content combined with good marketing would result in high traffic for your website.
Quality is key to customer conversion. Hence creating valuable and trustable content that people love and will come back to you and buy from you is the key here. Do not just sell, sell, and sell. People will get annoyed and click “BACK” out of your site immediately. Deliver valuable content on your pages, email and etc.
However, do not give away your bread and butter. What’s your bread and butter? If you have some really valuable information that has cost you money and experience. Do not release the information that you deem valuable. Create an information product for it! Provide testimonials of your previous customers or who have used your products with great results. Turn this idea into a product and sell it!
A friend of mine was suffering by some kind of skin problem. She digged deep into Google to find out how to heal it. Finally, she bought an ebook to find out what one natural remedy that could heal her from the rash. It cost her $19.99. Interestingly, people only wanted one thing from it. The name of the recipe. That’s it.
Could you do the same and create a similar info product – A product that solve someone’s problem?
May it be a relationship, financial, health or whatever people are suffering problem… People are paying big money on it day in and day out! If you get this, you don’t need to buy other product before you own your own piece of internet empire. And you can definitely do it!
Let’s talk about another topic – conversion
5) Conversion Rate
Say for example 100 people read a page of your and 1 end up buying your product. We would say you have a conversion of 1%. Why is this important?
100 visitors on 1% conversion is 1 sales.
When you increase your site visitors to 1000, you will have 10 sales, right? But going from 100 visitors to 1000 visitors, that’s 10 times effort.
Traffic x Conversion = Sales
Let’s see an illustration:
100 visitors x 1% = 1 sales
100 visitors x 3% = 3 sales
300 visitors x 1% = 3 sales
Which is easier? To triple your website traffic or your conversion rate?
Tripling traffic may be a viable mean, but cost you a fortune. But conversion is within your control. What if you can increase your conversion rate by 3%. Then you will have 3 sales. The aim here is to increase your conversion, before we even want to increase traffic. This is great lesson. How to do it properly? By testing it extensively. How do you increase your conversion? Let’s talk about your brand.
6) Your Brand of One!
What’s your brand? What people remember you as an individual or as a business?
Your goal is to make your potential buyers to recognize you being an authoritative figure in the subject matter. Generality does not sell. Expertise is all that matter. You can’t be all things to all people. You need to have your own voice, your own products and your authority. No one purchase from an unknown authority and character.
Try to think and outline what your expertise, what’s so special about you that no one can replace you with? For example, I am a Network and Affiliate Marketer who likes to spend hours and hours in front of my computer to share my Internet Network Marketing information with you, my readers, and to devise bunch of internet marketing strategies and campaigns for my business.
That’s something not everyone can emulate or duplicate – sitting hours and hours in front of my computer.
So, what about you in your own niche?
Write down what you’re passionate about. Is it wellness? Is it saving the environment? Is it shopping? Or are you like me who likes to sit infront of your computer for hours to devise your next Internet Marketing campaign?
Once you found your passion, start implementing the step by step plan outlined in this article.
SBI (Site Build It) helps Internet Network and Affiliate Marketers like you and me to get through the step by step hand holding approach of building your online presence, from hosting and getting your own domain, build your own website TO generating traffic to your website for monetization. Click on the link to learn more about Site Build It and the concept of Content -> Traffic -> Presell -> Monetarization.
